Marketing 101: Do I Need an Author Website?

Marketing 101: Do I Need an Author Website?

This is question many new authors wonder about. For some it feels like an overwhelming learning curve and too much of a demand on precious, precious time. Whenever I get the chance to ask successful book marketers this question, the answer is always the same. Does an author need a website? Yes, absolutely and without a doubt. In a World of Social Media Are You Sure I Need One? Social media absolutely plays a huge role in modern author/book marketing, but a website plays an important role too. And here's why: Not all readers are on all platformsNot all readers…
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Marketing 101: Do You Have a Marketing Plan?

Marketing 101: Do You Have a Marketing Plan?

I've said it once and I'll say it again, being an author is tantamount to being a small business owner. We are in the business of selling books, or more exactly, the business of selling stories. And to do that effectively I wholeheartedly believe every author who wants to sell book must have a marketing plan. What is a marketing plan. Investopia.com defines a marketing plan as: "an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market." Sounds a bit technical, huh? Basically, a marketing plan is a written plan…
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