When you meet someone new, within seven seconds, you form a first impression. Sometimes it’s good, sometimes it’s bad, but it is always quick. Now, imagine your book is sitting out there on the shelf, waiting, hoping even, to meet a new reader.
Have you given them everything they need to make a good, lasting first impression?
You can’t exactly teach them small talk and pop them a breath mint, but what you can do is ensure that your cover says “I’m amazing! You should check me out! You should take me home! You will LOVE ME!”