Marketing 101: Do I Need an Author Website?

Marketing 101: Do I Need an Author Website?

This is question many new authors wonder about. For some it feels like an overwhelming learning curve and too much of a demand on precious, precious time.

Whenever I get the chance to ask successful book marketers this question, the answer is always the same. Does an author need a website? Yes, absolutely and without a doubt.

In a World of Social Media Are You Sure I Need One?

Social media absolutely plays a huge role in modern author/book marketing, but a website plays an important role too. And here’s why:

  • Not all readers are on all platforms
  • Not all readers use social media
  • What if your social media account gets deleted?
  • What if the social media platform goes belly up?

We’ve all heard or read about the horror stories of authors losing or deleting their entire social media platforms. Whether the loss is accidental or intentional or just a glitch in a platform algorithm, this loss of contact and content can be devastating.

And what about those readers who absolutely want to know about you and find out more about your books but have decided that your social media platform is not their cup of tea? An author website can provide a simple home base to capture information about you and your books. Not to mention provide the perfect, non-salesy place to offer up your newsletter or sneak peeks at your latest work. It is a place where you control the momentum and the content.

What If I’m an Aspiring Writer? Do I Still Need One?

Not trying to sound like a broken record here, but yes, absolutely and emphatically yes!

If you are writing a book, even if you are just tinkering around with the inklings of your first plot, consider setting up your website. Many readers love to connect and watch your journey, and it will get you into the habit of using your website. The one thing you don’t want to have to worry about when you have a new book ready for launch is trying to establish a marketing presence.

Start building your platform and your audience early.

Okay, So What Do I Need To Include on My Author Site?

You really can go as simple or as grand as you like, but most marketers would agree that as an absolute minimum you need:

  • Descriptions and links to your books
  • A contact form
  • A short bio

Want to jazz it up a little bit more? Add:

  • A blog
  • Social Media Links
  • Testimonials/Reviews
  • News about you and your books
  • Events you are participating in

And if you really want to get the most out of your website and use it as a way to connect with fans and potential customers, you’ll need:

  • A newsletter or offer sign up form with a great call to action
  • Press Kit

Got question about setting up a website? Got a great author website you want to share? Hit us up in the comments.

Veronica Jorden

Veronica Jorden

Developmental and substantive editor. Semi-professional cupcake baker. Writer. Gardener. Living a pre-apocalyptic life.

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